MÜV SNEAKERS
Role: Branding, Packaging + Design
MÜV is a sneaker company I developed whose goal is to improve mental health. The mission is to encourage people to get active to release the endorphins the brain craves to feel happy. This project represents the company’s first prototype and is an acquisition campaign. The hope is that individuals pre-order the first sneaker launch and invest in not only the fitness but also the community that MÜV provides.
STEP 1: SNEAKER DEVELOPMENT
Before branding MÜV and establishing guidelines, I wanted to work in an unconventional order and design the shoe first. Because I wanted to brand to be based off the shoe, I felt it would best fit for it to be developed that way too.
STEP 2: SNEAKER DESIGN
After several drafts, I decided to use this sneaker sketch as the prototype of the new sneaker launch.
STEP 3: BRAND DESIGN
STEP 4: APPLICATION
![](https://images.squarespace-cdn.com/content/v1/618c80b547059e7e60f43580/a7ca6528-7273-471c-a36b-f7ca641559ad/MU%CC%88V-pattern-02.png)
STEP 5: MESSAGING