NOVEMBER GIFT GUIDE
Company: Shop Premium Outlets
Role: Art Direction, Design, Retouching
To kick off the holiday season, the November Gift Guide launched to exhibit gifting ideas and holiday style looks. To support this, we decked out the set in bright pinks and reds along with a tree covered in product. Styled to bring holiday spirit and cheer, the Gift Guide entices customers to purchase gifts early, and we made sure our creative did just that.
DECEMBER GIFT GUIDE
Company: Shop Premium Outlets
Role: Art Direction, Design, Retouching
Transitioning from shiny pinks and reds to dark greens and blues, the December Gift Guide transformed to include different product on the tree, cold winter styles, and of course carried elements of holiday charm. Our stylist selected outfits to compliment the set and influence a season of gifting. We also supported this campaign on social media with a 25-day “advent calendar” of new deals every day.
FASHION WEEK
Company: Shop Premium Outlets
Role: Art Direction, Design, Retouching
To align with NYFW, we developed our own SPO Fashion Week featuring runway show styles, exclusive designer collections, and more in luxury. With a high-end approach, we took fall style trends to the next level with a crisp white backdrop and bright lighting. We leveraged dynamic designs to draw the customer in and shop our Fashion Week collections.
FALL INTO FASHION
Company: Shop Premium Outlets
Role: Art Direction, Design, Retouching
Fall means not only a change of season, but also a transition of style. So what better way to refresh your closet than with a campaign featuring the best styles and prices on fall dresses, coats, sweaters, jewelry, menswear, boots, and more? To execute this, we warmed up the lighting and built an inviting set so you can look stylish while you sit in your favorite chair and watch the leaves change.
BIRTHDAY SALE
Company: Shop Premium Outlets
Role: Art Direction + Design
For SPO’s 4th birthday, we offered deals, coupons, price drops, live events, promotions and sweepstakes across all categories. For visual support, we threw a party of our own. With tinsel, presents, and an overflowing dining table filled with jewelry and accessories, we made our sale irresistible. Here are some of my favorite moments we captured.
VALENTINE’S DAY
Company: Shop Premium Outlets
Role: Art Direction + Design
February is the month of love and, for e-commerce, the month of gifting. To promote our gift guide and luxe products, we took a sexy and celebratory date night approach to our campaign creative. For those who either want to treat themself or a loved one, our Gifting Event and Day to Date Looks campaigns enable one to be inspired, and influenced, to shop our sales.
FOURTH OF JULY SALE
Company: Shop Premium Outlets
Role: Art Direction + Design
As summer begins and customers are anticipating big weekend sales, we took the approach to reel them in with holiday leisure. Our Let Deals Ring and Fourth of July Sitewide Sales introduce customers to summer apparel and the biggest savings of the season. Venturing out to Montauk, NY, we brought together locals to capture the excitement of the holiday.
